Dipl.-Ing. Annette Scheffler

Define local marketing and demand generation plans with budget and results accountability, based on local sales plans, global marketing strategy and communication plans to generate demand and increase sales pipeline.

Provide SMB companies (Start ups) with marketing consultancy, and hands on execution of marketing activities

The aim of the role was to increase market share, brand awareness and revenue by implementing multi touch marketing activities across EMEA including field, corporate and channel marketing activities in order to drive revenues and raise awareness amongst target audiences.

Due to the transition from a consultancy approach to a product selling company the overall task was to develop and establish a brand for a new business line and create brand awareness in order to gain market share and generate demand including development and implementation of the corporate Design