Annika Bombis

- Responsibility of product reno/launch “time to market” plans/ processes for all Logocos Brands SANTE, LOGONA, HELIOTROP and BCI (Private Label) - Co-Creation with Product Management Teams to provide innovations/defining launch plans - Connecting, leveraging all L’OREAL ressources as a "bridge" between Logocos site Salzhemmendorf/ Operations + CPD Marketing Teams in Düsseldorf + R&I, Operations Paris

- Development of a new strong and motivated team of 30-40 people - Definition of brand and marketing strategy/of strategic key portfolio strategy with strong focus on range rationalization, strong innovations, profitability - Development and implementation of new communication and media strategies,focus on digital POE strategy (paid-owned-earned channel strategy) with strong consumer centricity and advocacy communication / collaboration with national and international L’Oréal Media/Communication agencies

- Development of a strong and motivated team of 20-30 people - Definition of brand and marketing strategy incl. vision, mission & communication/media strategy and planning with multichannel campaigns - Development of a strong international key portfolio strategy - Responsibility of product relaunches/launch “time to market” plans/ processes (retro timing, planning, deadlines) - execution from “Go Project” to provision of goods / cost control, interfacing function for all departments

Strategic brand and portfolio management

Trade Marketing Agency - Automotive - Development of trade marketing strategies and classic marketing activities to support the official European Bentley Dealer in collaboration with European HQ in Berlin - Planning and execution of events, roadshows, POS material - Organization of BENTLEY factory tours in Crewe (UK) for all official European dealer and their clients

Definition of a marketing strategy to promote Hannover as an event and congress city, presenting all of its fabulous event locations, supported and financed by different municipals (airport Hannover, Region Hannover etc.)

Strategic Management, Business in Europe, Management Action and Practice, Project Management, Internet and Ecommerce