Elisa Penido
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Elisa Penido
- Bis heute 4 Jahre und 2 Monate, seit Nov. 2021Raiffeisen Bank International AG
Head of Marketing Content
- 1 Jahr und 11 Monate, Jan. 2020 - Nov. 2021
Senior Brand Strategist & Designer
Itaú Unibanco
- Strategy, positioning, and brand architecture covering the diverse portfolio, including numerous solutions in the finance industry and initiatives on sports, urban mobility, education, and culture. Cross-functional agile teams. - Customer research, market analysis, strategic planning, and brand health management. - Conducting projects as a linking pin between creative agencies and the marketing department. - Development of training materials to facilitate processes. - Stakeholder- & Projektmanagement.
- 1 Jahr und 6 Monate, Juli 2018 - Dez. 2019
Freelance Senior Brand Designer
www.elisapenido.com
Brand design, communication, and campaigns for Netflix, HVV switch (mobility app in Hamburg), Natura, Avon, among others.
- Brand design and communication for the Elbphilharmonie Hamburg. 1 Cannes Lion, 9 German ADC awards, 4 New York Festivals awards, and 1 Effie. - Conception, branding, and production of CDU’s Walk-In Campaign: an installation part of Angela Merkel’s 2017 political campaign. 4 german ADC awards on spatial design, communication, and promotion. - Adidas Solar Global Campaign | Visual Communication definition - Visual Identity for the 2019 Handball World Championship, among others.
- 7 Monate, Dez. 2015 - Juni 2016
Junior Graphic Designer
Heuer & Sachse / Hot Cake Branding
Packaging design and identities for consumer brands of Edeka and Netto, some of the largest German supermarket chains.
- 6 Monate, Jan. 2015 - Juni 2015
Intern Graphic Designer
Geometry Global GmbH
Rebrand for Bebe (Johnson & Johnson). Improvement of graphic hierarchy in packaging design aimed at enhancing product recognition by customers.
Development of brand guides and strategies for brand consistency.
Ausbildung von Elisa Penido
- 8 Monate, März 2021 - Okt. 2021
Accelerated Marketing Leadership Program
Northwestern University Kellogg School of Management
End-to-end perspectives on the modern marketing operating model from crafting strategic content to leveraging data analytics to connecting with customers across a variety of channels. An online program from March 2021 to October 2021.
- 2 Monate, Aug. 2018 - Sep. 2018
Service Design
University of the Arts London
Intensive course on Service Design - a people centred process used to create meaningful user experiences and design effective and sustainable solutions or improvements in any service. It's applicable both in the public and private sectors.
- 2 Jahre und 3 Monate, Juli 2013 - Sep. 2015
Graphic Design
Miami Ad School
Graphic Design Program with emphasis on Branding. Branding & Identity
- 4 Jahre und 11 Monate, Aug. 2009 - Juni 2014
Law
Mackenzie University
Bachelor of Law. Approved on the Bar Exam in 2014 OAB Brazil
Sprachen
Portugiesisch
Muttersprache
Englisch
Fließend
Deutsch
Gut
Italienisch
Gut
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