Anran Tang

- Complete marketing materials, develop webpage content and UI Design using Figma for various projects. - Design content for in-app and email campaigns on Sendgrid; monitor and analyze user data for decision-making on Google Analytics. - Conduct end-to-end market research and monthly analysis of user feedback. Based on the findings, develop and conduct localized marketing campaigns in different countries. - Organize workshops and training sessions to support current and potential clients.

- Conduct research on global book market every quarter; analyze sequential market trends to determine future title selection direction and promotion plans. Literary Editing on selected fictions. - Responsible for market planning on The Three-Body Problem, Forget Me and other 20+ fictional works, including seasonal catalogue design and copywriting. - Grew and maintain relationships and projects 9 nine domestic and overseas publishers & agencies. Implement rights sales of 5 full-length works.

- Conduct data mining and generate daily player behavior reports using SQL for game designers - Perform A/B tests and build regression models with R to provide data support for UI design and user growth optimization, reaching 3-day ROI of 10% and 7-day retention rate of 20% - Integrate SQL code into Tableau Server to facilitate more efficient data monitoring for game designers - Launch user surveys in Discord community; Develop social media promotional copies and user announcement after weekly game update

Honors: highest level Merit Scholarship Awards: First place in 2019 Creative Jam UI Design Competition Research Project: Bostonians' attitudes toward self-driving vehicles with Mayor’s Office New Urban Mechanics Relevant Coursework: Market Research & Project Management, Web Design, Statistical Analytics, Branding & Crisis Management

Relevant Coursework: Strategic Communication Writing, Media Planning, Statistical Analysis, Visual Design, Industrial Research Methods