Anselm Weier

Senior Product Owner for Retail Media Products. Agile Product Development. Stakeholder Management. Requirements Management. Retail Media Expertise.

Leader of the gaming and eSports program across Europe and MENA. Definition of the strategic direction long-term vision and operational setup considering the objectives of multiple Amazon business units. Launch of the gaming program in 3 countries and expansion to 7 countries after the first year. Lead of a cross-functional international project team of >40 stakeholders to develop innovative product experiences within gaming and eSports. Business case calculation, financial forecast, risk assessment.

Sole ownership of the ad product offering for tier 1 sales events like Prime Day, Black Friday, Cyber Monday across Europe. Project lead of a cross-functional team responsible for the operational execution of all ad campaigns related to large sales events. Development and launch of new ad products, in alignment with internal and external teams. Development and launch of new tools for scaled execution. Expansion of online offerings into the physical world (pop up stores, live concerts).

Project lead for customized media marketing solutions. Development and launch of new ad products for premium brand partners. Resource management and prioritization across multiple projects.

- Monetization strategies for the EMEA region. - Development of new, innovative ad solutions to increase revenue. Creation and execution of go-to-market strategies for product launches. - Implementation of successful projects from the US and adaption to the specific market needs in EMEA. - Identification and integration of cooperation partners. - Co-ordination of international teams/departments.

- Creation of customized online media concepts. Sales presentations for key accounts from the automotive-, CPG/FMCG- and later also from the travel- and entertainment verticals. Enablement of individual client solutions. - Management of internal teams including representatives from marketing, sales, ad technology, pricing and editorial in order to develop and execute a revenue strategy for (sport) events. - Collaboration with marketing team to elaborate and improve Yahoo’s go to market stories

- Creation of customized sales presentations for clients from the automotive and later also from the CPG/FMCG vertical. - Supporting sales activities, participating in client meetings. - Coordination between local sales teams and regional or global product owners. - Analysis of competitor profiles, market positioning, ad spend and industry trends. Advising internal and external stakeholders on key industry developments.

- Strategic media marketing strategy (all media) for Bayer AG and August Storck KG. - Definition of the media strategy based on an analysis of target group, market potential and competitor’s activity. Translating that strategy into specific media actions (campaigns). - Management and negotiation of media agreements with the large media companies (e.g. IP Deutschland, Seven One Media, Axel Springer…) - Support for new business opportunities.

Media Planning for Bayer AG

"Training-on-the Job": Media planning for client Bayer AG

Analyse der Medienberichterstattung/ Weiterentwicklung der Analysemethoden/ Grafische Aufbereitung und Präsentation der Ergebnisse/ Betreuung der Pressefotodatenbank/ Bechmarkinganalysen/ Marktanalysen/

Praktikant in der Kommunikationsabteilung. Urlaubsvertretung der Leiterin des Pressebüros Kunststoffe.

Einblick in alle Abteilungen von TNS Infratest

Analyse der Medienberichterstattung. Weiterentwicklung der Analysemethoden für den Automobilbereich. Quantitative und qualitative Auswertung deutsch- und englischsprachiger Medien. Reichweitenberechnungen.

Analyse der Medienberichterstattung. Weiterentwicklung der Analysemethoden für den Automobilbereich. Reichweitenberechnungen.

Mitglied des vierköpfigen studentischen Teams "MAJA-Consulting" zur Entwicklung eines Marketingkonzepts für die Universität Mainz unter Anleitung von Hans-Peter Pohl von ProfilPlus/ Analyse von Marketingstrategien und Abstimmung auf die Bedürfnisse der Universität Mainz/ Erstellung eines Konzepts zum Aufbau eines Newsletter-Dienstes/ Durchführung einer empirischen Untersuchung zum Image der Universität/ Präsentation des Gesamtkonzepts vor der Hochschulleitung

Wahlfach Marketing: Werbepolitik, Markenmanagement, Produktmanagement, Präferenztheorie, Marktforschung mit multivariaten Verfahren

Empirische Sozialforschung, Media, Kommunikation