Anthony Barringer

• Responsible for the conception, coordination, and implementation of all communication • Planning, execution, and analysis of global social media activities and campaigns • Coordination of PR activities including briefing, translation, and press kit/e-newsletter setup • Development and management of influencer marketing strategy and outreach programs

• Improved social media through increased outreach and focus on brand appropriate content • Implemented weekly e-mail marketing plan and process for standard communication to leads • Assisted CEO in daily tasks and communication with external vendors and business partners • Since joining, multiple new social sport leagues were created and grown in greater LA area • Managing complete marketing strategy for LA market and beyond

- Developed annual budget for marketing and optimize marketing mix in conjunction with wholesale and retail sales departments - Managed outside marketing and creative agency relationships and ensure superior, brand-appropriate content and assets - Built reports on marketing analytics to determine the effectiveness of marketing efforts and ROI - Managed all other digital media initiatives including email marketing and mobile marketing

- Consolidated international marketing activities between Switzerland, Germany, & Asia offices - Designed brochures, advertisements (print/digital), web and social media layouts, etc. - Managed corporate website and social media platforms - Corporate event planning and organization - Marketing budget planning and controlling - Managed internal and external communications - Business development with various business partners and suppliers