Antje Wedler

Develop strategic marketing plans for global market expansion projects Manage and drive innovation projects in R&D and life-cycle management Use primary and secondary market data for market analysis and business projections Create and execute marketing materials and develop campaigns Manage communication with local organizations to support regional sales efforts Develop and implement training material, including product and marketing presentations

o Plan and execute primary market research projects: including customer centric product definition (CCPD), product positioning/concept testing, customer satisfaction studies o Key point person for product lines Hemostasis, Plasma Proteins, Infectious Diseases o Manage external market research agencies, research design, budget, timelines, questionnaire/guide development, fieldwork and preparation of final report

Support and strategically direct marketing communication for product lines Hemostasis and Plasma Proteins; Partner with marketing teams and facilitate positioning workshops to determine communication strategies and product/brand positioning Write product and product line communication; manage external agencies