Anton Peters

Ownership of strategy and delivery of Marketing Data & Technology solutions. Navigating the organization in the harmonization journey of a highly fragmented technology landscape while introducing new capabilities around Data Activation, Composable Data Assets and Scalable Content Ecosystems. Piece by piece changing traditional one-off-project mindsets towards product focused teams who are empowered and accountable for the full lifecycle of data and technology.

Making operations, processes, data, marketing & advertisement technology simpler, for Covestro. Empowering the Marketing Teams with tools, data, analytics, optimized processes and lead focused strategies to do what they do best, even better - create marvelous experiences for prospects and customers. Establishing a digital lead generation mindset to drive top line growth across all regions and business units.

Leading a global team of Marketing Business, Technology and Analytics Consultants by example with passion, empathy, experience and hunger for the new. Getting my own hands dirty, while working as a managing consultant on digital marketing, from creative campaign ideation to central marketing operations, from email deliverability to WeChat integration, from click-to-open rate to churn propensity.

Working student at SAP, being active member of 5 different teams across diverse areas in development, sales & consulting. Always focusing on CRM/Marketing related topics.