Antongiulio Staniscia

Main activities  Media relations with press offices and the audience of professional readers;  Creation of an editorial plan: writing and editing of SEO-optimized contents on the magazine andon the website (articles, interviews, podcasts, videos);  E-mail marketing (including newsletters and e-mail campaigns) and surveys;  Development and management of corporate social media profiles (Facebook, Linkedin, Twitter,YouTube, Instagram) with advertising and analytics.

Developing social media strategy (Facebook, Instagram, Linkedin, YouTube, Linkedin): -Content creation; -Searching for news and trends; -Social media engagement and monitoring customer issues.

Identifying information that may be of interest to customers: -Brand mentions -Scenarios relating to the specific market in which a customer operates -Published information on strategic and crisis management topics -Information about customers or competitors

Measured the effectiveness of media relations and customer perception of the brand, producing detailed quantitative and qualitative reports accompanied by charts and analysis. I also analyzed the sentiment and perception of brand reputation in both online and offline forms of media, including the Internet and social media, and the newspaper.