Antonia Mittmann

Department: Data - Product rollout support, documentation & user adoption - Contributing to AI and data product ideation and evaluation in the Data Product Factory, transforming new data & AI concepts into market-ready products - Competitor and market research - Gaining foundational knowledge in product innovation and product management - Creating paid text ads for an Agentic AI Sales Assistant on LinkedIn - Contributing to sales and presentation materials for client outreach

- Communication of digital B2B data and AI products: strong focus on translating complex technical concepts into clear, exciting product information - LinkedIn communication and responsibility for external communication of technical meetups - Concept and copy for product landing pages - Conducting expert interviews with internal data and AI specialists for external product communication - Editorial ownership of the applydata blog - Building a local data & AI community through Meetup events

During my project study at Fräulein and Numéro Berlin magazines, I gained hands-on editorial experience: I worked with content management systems (CMS), did research, edited and wrote articles covering fashion news, interviews, and events. I also collaborated with the fashion label OOR, assisting with inventory management and the opening of the OOR store.

During my fashion journalism studies, I spent two months writing for tipBerlin online and print. I conducted interviews, moderated and concepted a reel for their Instagram account, went to press events, edited articles, pitched constantly new topics, and wrote a newsletter. Mostly I worked with WordPress.

I wrote informative & useful articles in German as a ghostwriter for specialized magazines in the economic sector, e.g. t3n Magazine, Markt und Mittelstand, INFLZR Magazine. My direct client was a PR professional, and the indirect clients were WISO Steuer, WISO MeinBüro, Empion.

I gained experience in pitching ideas and writing articles on topics such as culture, art, fashion, food, and trends for the 'New in Berlin' category.

Practical exam: 94.4/100 Written exam: 93.4/100 During my apprenticeship, I learned style and demanding customer consulting, clothing design, and technical construction (with a focus on women's wear), as well as production and delivery. I also gained extensive knowledge about materials, fabrics, and textile manufacturing.

Grade: 1.2 Thesis: "Strategic Data Management in Fashion: The Role of Data Service Providers in Digital Transformation Using the Example of Diconium GmbH"