Antonio de la Rosa Breva

- Responsible for the all up Consumer Business.: 3 platform strategy: PC-Phone-Online, shape consumer cloud, growing Market share in all platforms. - Drive P&L Revenue and metrics for all 3 businesses. - Grow Consumer Audience Satisfaction and Brand Perception. - Build Consumer Marketing Capacities and Capabilities - Drive a Consumer Centric , externally focused culture - Responsible to develop networking relationships with key partners outside the company to widen and develop Business Ecos

- Development of the Strategic Plan for MTV Networks and Brands: MTV, Nickelodeon and Paramount in the different Media Platforms: TV, Internet, Mobile. - Responsible for the New Business development area and Opportunity detection: Digital & DTT. - Responsible for the Development and P&L of the Events & Consumer Products Business Units - Management of the Communication & Press Campaigns of the brands. - Responsible to co-ordinate and develop Trade Marketing activities for Advertising Sales departmen

- Responsible to search for consumer orientation of the company brands at a national: Flex, Noctalia (Retail), Mash and international level: Chile, Brazil, Cuba, Portugal and UK through the development of the Group business plans: Vision, Strategy, Tactics and P&L. - Design and Organization of the Marketing Department: 7 areas, 17 employees: Brands (3), Channel Marketing.., Research, Loyalty-CRM, Communication & PR - Development of the Portfolio Strategy and Visual Identity. - Coordina

- Responsible for the strategy / P&L of Coca-Cola & CC Caffeine Free. Spain and Portugal. - Business Plan Presentation (developed by 5 BM under my supervision). - Detection of Opportunities in product offer and sales channels. - Responsible to develop the portfolio-channel strategy (Retail-On Premise) for Coke Franchise - Sales-Channel-Category Management objective negotiation for the CC Brand Franchise with Bottlers and Commercial Area. - Responsible for building the Communication Strategy for

- Strategic responsible for Coca-Cola/CC Caffeine free (re-positioning & results). - Definition of the Business Plan and Coordination with the main company areas. - Responsible for the P&L of the brands under my responsibility. including budget control. - Development of Commercial Plans with the bottler in the Horeca & Home Market channels - Planning of the 04 Euro cup project as a board to multiply the business: use of Figo sponsor.

- Develop and execute the Commercial Plans: P&L/Commercial Policy and Value Chain per channel. - Responsible for the sales objectives of Retail: Hypers Category Killers channels maximizing the Bottler commercial and sales force resources. - Negotiate the commercial agreements: Value Chaín per channel with customers.. - Planning and coordination of Product launch to market: Nordic Mist - Consumer Behavior analysis per channel as input for the Plans: Teen channels - Sales Objective and Bud

- Define Product Strategies and detect Market opportunities through research. - Build the Product Launch, Promotional, Communication & Media Calendars. - Responsible to Establish the Sales Forecast and to optimize budget per product. - Member to develop the Project of Category Management with Carrefour

- Define strategies & objectives, Business Plan building, positioning and launch. - P&L Analysis per Brand and product, budgets, sales forecast. - Develop Commercial Policy on Retail channels. Selling to a pipeline of customers. - Promotional, Communication, product launch Calendar design. - Consumer Analysis and action proposals to capture opportunities detected. - Member of the Project to Launch the line at Hypers / Supers under Category Management. - Telva Prize for the best Marketing Plannin

Finance Marketing