Kathrin Maubach

- Design and execute brand/marketing/sales strategy for Fashwell's unique B2B offering. - Drive growth and internationalization by identify new opportunities with online retailers, brands etc. - Create, manage and analyze digital marketing campaigns. - Design, monitor, improve, and mentor all relevant KPIs and optimization techniques, especially for user acquisition and retention - Lead the international sales and marketing team in an effort to drive their performance

- Führung, Koordination und Optimierung aller Marketing-Aktivitäten - Verantwortung für das Social- Media- Marketing (Facebook, Twitter, Google) - Gezielte Analyse, Interpretation und Reporting von relevanten Kennzahlen und Keywords - Entwicklung und Umsetzung neuer Ideen und Strategien - Analyse & Steuerung aller relevanten Marketing-Kennzahlen - Erstellung von Vermarktungskonzepten u. a. die Gestaltung der Verkaufsunterlagen und die Angebotskalkulation

Responsible for the development/optimization/performance of the Zalando Categories Premium Designer Fashion and Beauty including: - Planning, Coordination and Communication of marketing activities online and offline - Reporting and Monitoring of relevant KPI's within the procurement management and Marketing - Optimization of the assortment regarding new and existing brands and products - Monitoring of Reporting's and transfer of KPI"s to the different marketing departments - Implementation of a new On

Development of compelling and clear brands strategies and effective guidelines that create value for the business and positive experiences for all consumers and internal stakeholders. Managing and protecting the corporate brand identity and interpretation across all lines of businesses internally and externally. Accountable for the trademark and domain registration of all Fox Mobile brands.

Development and Implementation of Brand Strategies as well as creation of all branding elements such as logos or corporate identity. Creation of brand style guides. Monitoring, establishing performance benchmarks and analysing developments in international markets. Working together with Marketing and the Consumer Insights team to build a major consumer brand.

Strategic and operational planning of Launch activities for new business models worldwide (online/offline); Market research; competitor watch; Tracking & Reporting of test cases; maintenance of Intranet; Preparation of newsletter a.s.o.

Diploma thesis. Topic: „Strategic recommendations of a product launch in the field of frozen pizza under consid-eration of the product life cycle concept“

Worked in the Marketing department of the GPS division; planning/preparation of exhibitions

Marketing/PR/Sales; Taking care of customers/Shootings/Sales partner/Online-shop

Buena vista games Division; Marketing/PR; Launch of the product innovation Disney Move/ Eye Toy for PS2 incl. all decisions concerning Marketing/PR; Preparation/Support of future products; Organization of events; Support/Design of the Bvg webpage

Design of public appearance

Market research project; Strategic planning/creation/contact;

Fachwissenschaftliches und methodisches Studi-um der Allgemeinen BWL und Internationalen VWL mit den Schwerpunkten Internationales Ma-nagement und Marketing