Junior Simões

Through my independent studio, I collaborate with brands and agencies as a creative partner—designing impactful experiences, building strategies, and bringing ideas to life across digital, print, and live formats.

I honed my skills in creative storytelling and content creation for the niche sports industry. I leveraged my creativity, technical expertise, and keen journalistic instincts to deliver stories that resonated with passionate fans and expanded the reach of these events.

By applying a rigorous user-centered design approach, I crafted intuitive interfaces that boosted engagement and conversion for the company’s online product catalog

Throughout the project, I maintained a laser focus on the user, ensuring that each design decision was grounded in customer needs and data-driven insights.

Led end-to-end creative direction for high-profile activations, from initial concept development through final production. Orchestrated multisensory brand experiences that maximized client ROI and amplified audience engagement across diverse industry sectors.

Directed all local communications for the 2014 FIFA World Cup Final Draw in Brazil, a globally televised event. Orchestrated large-scale environmental design including monumental displays, way finding systems, and branded installations—all precisely aligned with FIFA’s international standards.

Directed comprehensive visual communications strategy for the ATP Rio 500 Open Tennis Tour, a premier international sporting event. Conceptualized and executed branded environments spanning tournament courts, directional signage, and sponsor activation zones.

I led a talented team in delivering premium graphic design and digital solutions to a diverse client portfolio. In this role, I spearheaded high-profile corporate identity projects, personally managed key client relationships, and drove innovative design approaches to fuel strategic business growth.

Spearheaded the creation of the company’s flagship entertainment portal and orchestrated the development of multiple high-traffic program websites, significantly expanding the digital footprint of Brazil’s largest media network.

My foundation in digital media was built at Globo.com, where I worked alongside a talented team of creatives. Together, we helped Globo.com grow into Brazil’s largest online portal and a leader in digital product development, reaching millions of users daily and shaping the country’s digital landscape.

Pioneered web development for a medical portal, crafting user-friendly interfaces to serve a global audience of medical students. Simultaneously, played a key role in shaping the brand’s identity and communication.

I had the opportunity to hone my skills in developing signage and way finding systems for large-scale public spaces like shopping malls and airports. Additionally, I played a pivotal role in crafting impactful visual identities for a diverse range of clients.