Anwesha Pradhan

Managing multiple categories of client accounts in terms of communication, solutioning, building and enhancing relationship Managing teams on social media listening and search analytics projects for global pharmaceuticals, healthcare and CPG clients. Solutioning , structure and creation of research reports on social media buzz about a brand product, category, service or initiative. Monitored end to end Campaign Management.

Conceptualizing and developing digital marketing collaterals to communicate the findings of the market research, applicable across multiple industrial and business verticals. Develops engaging, creative, innovative content for sharing daily (original text, images, infographics, video or HTML) that builds meaningful connections and encourages community members to take action. Derive insights from data (millions of impressions, likes, shares, clicks and conversions).

Leading a team for the company’s Social Media Monitoring and Management. Responsible for digital monitoring of brand reputation, corporate communication, content development for internal reports and strategy documents, Market research, editing.Managed ongoing online conversation, including real time monitoring, proactively communicating information, prepare and distribute reports providing sentiment and reputation snapshots around key categories, brands, including verbatims.

Presented dissertation and a Thesis paper on Partition Literature. Strong foundation in Classical Literature and also conversant with the contemporary strands of literary styles and theories. Specialised in American Literature and Indian Writing in English, Postcolonialism and Gender Studies, Modernism and Postmodernism and Language Studies, V. Woolf, T.S. Eliot, Harold Pinter and R.K. Narayan.