Arbash Malik

Utilized Python, Azure Databricks, and Tableau to analyze large datasets, identifying root causes and quantifying correlations between key drivers. Enhanced data quality, reducing production defects in data interface releases. Developed a data-driven analysis on content categorization for a major release, aligning cross-functional stakeholders. Managed data updates and governance via JIRA and Confluence, contributing to a data glossary to improve decision-making.

Designed a predictive model targeting network dormancy and non-revenue segments, reducing monthly churn by over 100,000 customers. Used A/B testing and statistical analysis to refine marketing strategies, improving campaign performance, ROI, and understanding of user behavior. Led the development of personalized portfolios with optimized pricing, acquiring 200,000 customers in two months. Analyzed large datasets, delivering insights that aligned marketing campaigns and product offerings with business needs.

Analyzed customer metrics and revenue trends to uncover growth and engagement opportunities that guide strategic decisions. Led targeted marketing campaigns to optimize voice and internet engagement, boosting both revenue and user metrics. Increased subscriber uptake by 7% through targeted whitelisting campaigns, identifying high-potential segments for further engagement and growth.

Analyzed industry data to predict competitor strategies, delivering insights that informed adjustments to client marketing approaches. Streamlined campaign plan uploads to the internal database, reducing processing time by 70%, improving operational efficiency, and enabling faster decision-making for marketing teams.

Completed a MSc Business Analytics accredited in the U.S. and Austria, with a unique blend of data analysis, data science, and data engineering. Learned coding, predictive analysis, big data, and cloud computing, with courses in text mining, deep learning, and agile project management. Developed skills to analyze data, create actionable insights, and manage data-driven business decisions, with hands-on experience through a capstone consulting project and international exchange opportunities.