Arda Tezuysal

• Supporting product and application managers with their efforts to increase the market presence of Infineon on global ID projects and business development. • Assisting in defining product positioning, differentiating, and value propositioning for emerging technologies within the product line. • Conducting market research and competitor analysis to support Business Intelligence activities and strategic decision-making.

• Supported the marketing efforts of multiple product lines by working closely with global product management teams to create and maintain product pages and their digital collateral. • Played an active and crucial role during the NewWeb project, while migrating the old CMS. • Managed and updated website content through OpenCMS and Adobe Experience Manager (AEM), while ensuring alignment with branding standards, stakeholder desires, improving UX efficiency, and addressing customer needs.