Ardian Shala

Currently leading the design for Prisma, our client portal at smzh. Responsible for the overall UX/UI direction which includes user research and wireframes to high-fidelity design and design system management. As part of the design team, I contributed to the redesign of smzh website — helping improve the user experience, visual consistency, and overall clarity of our digital presence. Collaborated closely with another designer to create and implement the company’s first comprehensive design system.

• As part of the in-house marketing team at Numarics, I played a key role in shaping the brand's visual identity across multiple channels. I was responsible for designing a wide range of marketing assets including: social media creatives, email visuals, and blog graphics, that supported business goals and maintained brand consistency. Additionally, I contributed to the complete in-house redesign of the company website, collaborating closely with content, marketing, and development teams.