Michał Januszewski

Engaged in consulting in the field of business model, business values, service design and brand management. I conducted dozens of consulting sessions with entrepreneurs using Osterwalder's Business Modeling methodology.

Setting the budget, design style, format and print specs with the client. Producing drafts for the review and making revisions based on the feedback received. I also review projects for errors before printing or publishing them and test graphics across various media. I create a wide variety of products across digital and offline media, such as brochures, e-books, annual reports, ads, presentations and other communication materials, ensuring deadlines are met and material is printed to the highest quality.

I provide Studia.pl Media Agency with motion graphics, business explainers and video content such as Akademia Belfra YouTube Channel (close to 2 million views, over 10k subs), online courses and other high-quality digital products (e-books, infographics, WordPress websites and landing pages). I cooperate closely with the management incorporating feedback into my projects using an organized review system. I also work as a consultant to company clients, which are the best universities in Poland.

In this role, I was responsible for creating an internal crisis report on the main problems of the University image and its marketing environment. As a result of the analysis, I initiated a number of PR activities, such as sponsored articles. My work resulted in the dissemination of knowledge about the advantages of University, as a result, the University took the highest place in the University Rankings. I was a co-creator of television commercials that were broadcasted on national TV Polsat stations.

I coordinated the work of the marketing team and collaborated with outside agencies. While responsible for the marketing budget I managed to create the new website of the Academy, prepared a printed portfolio of study programmes and led a marketing campaign on national radio and TV. My team was also responsible for digital marketing, including SEM (Search Engine Marketing) and Facebook Ads. My work resulted in an increasing number of students.

Combining teaching and administration work in the University Rector's office I lead the e-Learning implementation programme. I was responsible for the budget, training professors, establishing a Moodle education platform, preparing manuals, creating helpdesk and PR for the project. I was also a member of the organizing committee of the National Science Conferences. I was entrusted to manage digital marketing tasks such as SEO, SEM and Web Traffic Analysis.

I was engaged in promoting new scientific databases among professors of the Academy as a member of the Team of the Scientific Information Center. Based on UX analysis, I designed the new information architecture and introduced new functionalities to the online catalogue. They became an inspiration to other scientific institutions, implementing my solutions to Gdańsk University Library and University of Technology Library catalogue.

That was my first summer job. I taught sailing to young people from all over the world with very limited language skills. Thanks to this work from nearly 20 years ago, today I feel confident, open and empowered.

Critical theory of knowledge, discourse analysis, social sciences

Medieval philosophy of the time