Ariful Azim

- Responsible for leading the Programmatic best practices & innovations for the Rewe Group across SBUs with the focus on maximizing business outcomes.

- Consulting and managing the awareness and data driven performance - display, video, audio, mobile, CTV and DCO programmatic campaigns for the entire Rewe Group.

- Support Programmatic team to develop and manage digital branding campaigns, including data driven performance tracking and optimisation of tactics to achieve KPIs - Work cross-functionally, with internal and external partners to conceptualize digital media strategy and ensure optimal execution

- Manage programmatic performance campaigns for IBM across EMEA region, acting interface between service providers, agency and the customer - Develop strategic online media mix, analyzing target group and competition to achieve better campaign performance - Set up data driven Programmatic (Display, Video & Native) campaigns, optimize in real time, formulate customer reports and presentations - Advise AdOps team in campaign planning and activation

- Launch Paid Social campaigns, manage and evaluate in various Social platforms - Maintain liaison with creative agency, publishers and global team

- Paid and Organic Social media marketing - External communications, events and activation management

- Brand building through implementing experiential marketing events - ‘Compass Award’ for successful campaign execution of major brands

Master thesis: ‘Is programmatic the future of advertising?’ CGPA: 1.8