Zlatka Ruseva

Key Responsibilities: - Structure, set up, traffic, analyse and optimize RTA/RTB campaigns - Provide consultation to the Solutions team, assist with and support them in designing innovative media concepts; - Source, aggregate, analyze and visualize campaign data for report building; - Daily work on DSPs, AdServers and Ad Management Tools, such as: Media Math's Terminal 1, DBM, Upcast, Liquid M, etc.

Key Responsibilities: - Structure, set up, traffic, analyse and optimize RTA/RTB campaigns - Provide consultation to the Solutions team, assist with and support them in designing innovative media concepts; - Source, aggregate, analyze and visualize campaign data for report building; - Daily work on DSPs, AdServers and Ad Management Tools, such as: Media Math's Terminal 1, DBM, Upcast, Liquid M, etc.

Supported the management team with the implementation of three international projects, from drafting proposals through business cases development to final implementation and online enterprises launch: - Researching and analysing target markets, and processing information relevant to business development; - Lead on the development of online platform, including taking responsibilities for content creation, maintenance, social media marketing activities and affiliate marketing initiatives;

- Public Relations – Supported in constructing the company's image, Developed Strategies and Campaigns for market entry, Press Releases, and Media Packs. - Supported the implementation of Corporate Internal and External Communications strategies, Prepared Welcome Packs and Internal Introduction Materials. - Worked on the implementation of social media marketing activities for market entry campaigns. - SEO: Blog and Social Media Content, Link Building. - SEM: Social Media Advertisement.

Master Thesis - How a Transparent Political Position, facilitated by a PR Campaign could support the Bulgarian Government with Trust and Reputation.(Link)

Activities and Societies: • Participated in IBM Business Competition as a member of Ashcroft International Business School Team • Volunteered as University Open-Day Helper