Arveena Hasan

Developed AI-driven visual content for website, social media, and Google/Meta ads Designed cross-media digital campaigns with focus on engagement and conversion Created high-performing static and video creatives plus social media advertising assets Produced advertising materials including banners, campaign visuals, and promotional content Used AI tools with design refinement, retouching, and compositing for high-quality output Created multiple creative variations for testing and optimization

Led cross-media campaigns across print, digital, social media, CRM, and web Developed and maintained corporate design systems including typography, layouts, and branding Designed advertising materials such as flyers, brochures, posters, and marketing assets Handled artwork preparation, image editing, retouching, and print production workflows Collaborated with creative and project teams to ensure consistent brand communication Delivered campaigns contributing to 230% sales growth and higher engagement

Designed and optimized website visuals, landing pages, and digital campaign assets Supported web structure design and digital platform maintenance using Figma and Adobe XD Created digital advertising assets including banners, social media graphics, and campaign visuals Developed visual systems, dashboards, and infographics for marketing communication Contributed to 93% achievement of online sales targets through user-centered design

Conceptualized and developed storyboards for video, animation, and branded content across platforms Translated scripts into clear visual narratives with strong composition, pacing, and storytelling Collaborated with clients and creative teams to refine visual direction and align with brand strategy Mentored junior artists, providing feedback and ensuring consistency and quality across projects

Led branding projects including logos, packaging, and marketing collateral Developed corporate design systems ensuring consistency across print and digital media Designed brochures, posters, advertisements, and business stationery Managed projects from concept to final production in an agency environment Coordinated with clients and vendors to ensure timely delivery and execution Maintained high standards in typography, layout, and visual quality