Ashleigh Verdier

Manage U.S. website and social media networks including developing applications, creating messaging and posting earned and owned content, and analyzing engagement. Serve as internal adviser for all company social media, website development, and content marketing. - Created completely new corporate branding standards and templates for all ABB social media accounts. - Travel to offices around the U.S. and Canada to train employees on effective use of LinkedIn to drive sales and thought leadership.

Responsible for developing and maintaining the social media strategy and tactics for The United States. Test and refine messaging for social advertising campaigns. Works with Talent Acquisition and HR team to develop social media and content marketing for the purpose of recruitment and retention.

Implemented and managed website, blog, and social media sites for a leading B2B food service company; managed projects including the development of creative briefs and direct implementation of creative marketing initiatives, worked with vendors and designers to create advertisements and materials for promotions, sales, new product launches, and events; organized and participated in promotional conventions, conferences, and special events; served on interdepartmental project teams as a marketing resource.

Provided marketing services to a local community pillar, created and managed newsletters, maintained website, Facebook and Twitter accounts, developed promotional materials; booth design and trade event management, defined and implemented best advertising practices, assisted in development of customer loyalty program.

Wrote weekly articles focused on providing innovative, easy-to-do, yet still delicious recipes, restaurant reviews, and announced area food events such as special farmers’ market days

Bakery “Jack of all trades” spent days doing sales, shaping breads, developed line of torpedo sandwiches for University of Georgia commissaries, managing accounts using ERP and CRM software; trained under the artisan bread protégé of Michael London – “America’s Godfather of Artisan Breads”