Ashraf Mahmoud

- Gathered requirements from clients and conducted stakeholder interviews to discover business needs. - Analyzed user data and created personas, user stories, user flows, wireframes, high fidelity mockups to increase conversion. - Developed rapid paper/clickable prototypes to evaluate the effectiveness of design solutions against identified scenarios. - Created intuitive design and developed design layouts for a variety of creative projects to create delightful experience.

- Managed a team with three designers on various projects. - Worked collaboratively within a multidisciplinary environment, managed multiple projects, and met assigned deadlines. - Coordinated the Unit needs with top management. - Worked closely with team members to ensure that we delivered the right quality for all projects.

- Designed adaptive layouts to maintain a consistent user experience across the project. - Designed, built, and tested interactive prototype to iterate and evolve design concepts of the project. - Helped create interactive prototypes and UI specifications, including screen layouts, color palettes, typography, and user-interface elements. - Supported design implementation for development team via CSS and HTML coding.

- Ensured mock-ups met both visual and textual branding standards for the biggest companies in Saudi Arabia. - Developed and executed concepts, design, and production of creative materials for all marketing projects. - Collaborated with copywriters on the creation of unique concepts that incorporated traditional and innovative strategies in alignment with advertising and marketing goals.

- Created complex graphics and professional designs for a variety of businesses, and organizations, including custom graphic and logo design. - Designed and developed Flash-based animations for certain pages on the various Websites. - Interpreted graphic visual or interaction designs in HTML and CSS.