Mohamed Ali Ghouila

Senior Product Designer specializing in design operations, AI consulting, UX/UI, design systems, and data-driven B2B SaaS products. I help teams integrate applied and agentic AI tools like Claude Code and Cursor into design workflows, streamline design-to-dev handover, build scalable component libraries and design tokens, optimize conversion-focused multi-step journeys, and deliver accessible, research-led experiences with Product, Data, and Engineering. ICP, JTBD.

Extended my product design practice to building and shipping functional AI products end to end. Used AI tools like ChatGPTand Claude to transform user-centred concepts into prototypes. Gained a strong understanding of software architecture, version control, and deployment with Git, Vercel, and Netlify. Enhanced prompt engineering skills for creating prototypes using Cursor and Lovable. Designed automated workflows linking LLMs to external data with platforms like n8n, Zapier, and Airtable.

Led end-to-end product design for easyCredit's B2C & B2B products, raising NPS from 47 to 54. Built a scalable design system, cutting flow optimization time by 50% and reducing ops costs by 18%. Defined brand guidelines, design tokens, and reusable components. Embedded WCAG standards into workflows, achieving an 89% accessibility score. Created Lottie animations and micro-interactions; delivered high-fidelity prototypes to drive decisions.

Scrum Master & UX lead driving product strategy across cross-functional teams, mentoring junior designers, and turning user research into actionable insights via design-thinking workshops. Delivered journey maps, wireframes & prototypes to accelerate decisions on digital products. Architected the VIER Design System from scratch and unifying merged platforms under one design language. Defined VIER's visual identity including logos, icons & a scalable asset library.

Created user-centered visual content for social media campaigns for Audi, Audi Sport, and FC Bayern. Translated campaign concepts into visual artworks and motion assets for client pitches. Designed a motion-graphic story for Audi’s OLED Lights technology, achieving over 2 million social media reactions. Led the award-winning “Line Sickness” campaign for Peak Performance. Guided photo and video productions and mentored junior team members.

Led user research & stakeholder interviews to uncover usability gaps and shape product strategy. Facilitated design-thinking workshops and mapped end-to-end journeys to align cross-functional teams. Delivered wireframes, prototypes & high-fidelity UI from concept to launch, iterating through usability testing to reduce friction. Co-initiated DriveRadar SEW's IoT predictive maintenance platform — defining the UX for real-time drive monitoring that cuts unplanned industrial downtime.

Produced interactive e-learning modules using 2D video, 3D models, and exercises. Enhanced customer learning experiences through tailored digital content.

-Experience Designer and User researcher for "FictionTrip" a real life fiction Experience. -UX/UI Designer for an App’s promotional video called “WHEEL WAY”. Video Concepter & Producer for WHEEL WAY App. -Experience, UI/UX Designer and motion graphic artist for "MAKE SOME NOISE" an interactive enjoyable sound experience. Video Concepter & Producer for MAKE SOME NOISE.

Senior Editor for many TV programs, Promotion & Trailer Producer. Technical And Artistic Consultant In Postproduction For The kick-off phase.

Video Editor for many Tv programs

Internship as Video Editor, news Cutter, sound mixer and collaborating with journalists by FIVE DREAMS PRODUCTION a News production house.

Video Editor