Atanas Atanasov

For a brief period of time I consulted Publishers (via UpWork or off the platform) on how they can improve their ad revenue using an ad server, ad exchanges, holistic approach to serving ads, Header Bidding, Supply Side Platforms and running campaigns from direct advertisers and partner ad networks.

I started as a Programmatic Advertising Consultant in September 2017. My duties: 1) Google Analytics Traffic Screening of the website; 2) Onboarding: setting up DFP & AdX; 3) Customer Support. In April 2018 I was promoted to Ad Implementer/Programmatic Ad Operations & Yield Manager. My duties: 1) Header Bidding set up & optimization; 2) Third Party ad networks campaign set up & optimization; 3) AdX management & Price Floor optimization; 4) Ad quality checks & troubleshooting.

I. Business Development: 1) Prospecting new publishers; 2) Identifying key contacts; 3) Cold approaching of the prospects; 5) Setting up a test campaign for prospects. II. Account Management: 1) AdX management; 2) Onboarding new clients; 3) Explaining to customers programmatic advertising; 4) Ad placement suggestions. III. DFP Operational tasks: 1) Ad Tag Generation; 2) Creating Placements, Line Items, Price floors, etc.; 3) Troubleshooting; 4) Reporting.