Athanasios Pamboris

Globales Brand Management (OTC und RX), Entwicklung der Brand Equity Guidelines, insight- und zielgruppenbasierte Toolboxentwicklung für 360° Kommunikation (DTC & HCP), Implementierung von Innovationen in den Regionen, Digitalisierung, Aufbau global Brand Community, Scaling, Mediaplanung

Merck Consumer Health Global digital content strategy for Nerve Care and Pain Relief Brands (OTC & Rx products), Leading transition and integration of newly appointed Global Media Agency into all Merck Consumer Health markets

Well deserved time-out

Lead Media & Digital Department in Business Unit Northern, Central & Eastern Europe (GER-A-CH; Be-Ne-Lux; UK, Scandinavia, Baltics etc.)

Lead Italian Brands portfolio incl. full business responsibility in Germany (Aperol, Campari, Cinzano, Crodino, Cynar, Lemonsoda, Oransoda, Mojitosoda). Licence Brands Management (Disaronno, Antica Formula, Punt E Mes)

Full business responsibility for the core Italian Aperitif portfolio in Germany (Campari, Aperol, Cinzano) and Licence Brand Management (Disaronno)

Full business responsibility for the Brand Aperol in Germany

Full business responsibility for the Twix Brand in Germany

Responsible for the Wet Cooking Sauces under the Umbrella Brand Uncle Ben's in Germany. Leading the development of various National Promotions under the Umbrella Brand Uncle Ben’s. Launch various newly developed ethnic kitchen varieties in Wet Cooking Sauces