Benjamin Cerletti

Angestellt, Trade Marketing Director, JT International SA
Geneva, Switzerland

Fähigkeiten und Kenntnisse

International Marketing Management
Sales Management
Trade Marketing Management
FMCG
Brand Marketing
Trade Marketing
Shopper Marketing
Key Account Management
Fremdsprachen
leadership skills
negotiation skills
Brand Management
Product Management
Brand Building
Product Development
Product Marketing
Personalführung
Personalentwicklung
Markenkommunikation
Markenstrategie
Kundenbetreuung
Konsumentenverhalten

Werdegang

Berufserfahrung von Benjamin Cerletti

  • Current 10 years and 1 month, since May 2016

    Trade Marketing Director

    JT International SA

  • Current 13 years and 5 months, since Jan 2013

    Global Trade Marketing Manager

    Japan Tobacco International - JTI

    - Trade Activation - Commercial Planning - Channel Strategy - Restrictions

  • 3 years and 4 months, Jan 2013 - Apr 2016

    Channel Strategy Manager

    JT International SA

  • 1 year and 10 months, Mar 2011 - Dec 2012

    Marketing Manager

    Japan Tobacco International - JTI

    - Responsible for consumer & direct marketing strategy in-line with brand & trade strategy. - Defined & executed portfolio of consumer activation initiatives (e.g. Open Air Festivals) and on-site consumer engagement initiatives. Contracted Horeca outlets and implemented events. - Strengthened senior team leading competencies heading a group of 7 individuals (setup team structure, job descriptions, hiring strategy and training & development plans).

  • 10 months, May 2010 - Feb 2011

    Group Brand Manager

    Japan Tobacco International - JTI

  • 1 year and 2 months, Mar 2009 - Apr 2010

    Key Account Manager, Regional Field Force Manager

    Japan Tobacco International (JTI)

    - Acquired senior Marketing Management skills by leading portfolio & brand strategy, product development (line extensions, limited editions), consumer research capability & activation. - Responsible for brand teams (4 individuals).

  • 1 year and 7 months, Aug 2007 - Feb 2009

    Key Account Manager

    Japan Tobacco International (JTI)

    - Acquired in-depth knowledge in change management by implementing re-organization in Field Force. - Developed enhanced performance review process (of teams & individuals). - Proven leadership abilities by managing the Field Force (13 individuals). - Demonstrated strong Key Account Management skills driving share of market & profitability. - Negotiated commercial agreements representing 45% of JTI turnover and 60% of earnings in CH.

  • 10 months, Sep 2006 - Jun 2007

    Product Manager

    Swisscom Mobile

  • 4 years and 3 months, Jun 2002 - Aug 2006

    Brand Manager

    Lever Fabergé, Unilever Schweiz

Ausbildung von Benjamin Cerletti

  • 2 years and 1 month, Sep 2000 - Sep 2002

    Media and Communications Management

    University of St. Gallen

  • 2 years, Oct 1998 - Sep 2000

    Economics

    University of Basle

Sprachen

  • German

    C2 (Verhandlungssicher / Muttersprachlich)

  • English

    C1 (Fließend)

  • Chinese

    A1-A2 (Grundkenntnisse)

  • French

    B1-B2 (Gute Kenntnisse)

  • Spanish

    A1-A2 (Grundkenntnisse)

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