
Benjamin Cerletti
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Benjamin Cerletti
- Current 10 years and 1 month, since May 2016
Trade Marketing Director
JT International SA
- Current 13 years and 5 months, since Jan 2013
Global Trade Marketing Manager
Japan Tobacco International - JTI
- Trade Activation - Commercial Planning - Channel Strategy - Restrictions
- 3 years and 4 months, Jan 2013 - Apr 2016
Channel Strategy Manager
JT International SA
- 1 year and 10 months, Mar 2011 - Dec 2012
Marketing Manager
Japan Tobacco International - JTI
- Responsible for consumer & direct marketing strategy in-line with brand & trade strategy. - Defined & executed portfolio of consumer activation initiatives (e.g. Open Air Festivals) and on-site consumer engagement initiatives. Contracted Horeca outlets and implemented events. - Strengthened senior team leading competencies heading a group of 7 individuals (setup team structure, job descriptions, hiring strategy and training & development plans).
- 10 months, May 2010 - Feb 2011
Group Brand Manager
Japan Tobacco International - JTI
- 1 year and 2 months, Mar 2009 - Apr 2010
Key Account Manager, Regional Field Force Manager
Japan Tobacco International (JTI)
- Acquired senior Marketing Management skills by leading portfolio & brand strategy, product development (line extensions, limited editions), consumer research capability & activation. - Responsible for brand teams (4 individuals).
- 1 year and 7 months, Aug 2007 - Feb 2009
Key Account Manager
Japan Tobacco International (JTI)
- Acquired in-depth knowledge in change management by implementing re-organization in Field Force. - Developed enhanced performance review process (of teams & individuals). - Proven leadership abilities by managing the Field Force (13 individuals). - Demonstrated strong Key Account Management skills driving share of market & profitability. - Negotiated commercial agreements representing 45% of JTI turnover and 60% of earnings in CH.
- 10 months, Sep 2006 - Jun 2007
Product Manager
Swisscom Mobile
- 4 years and 3 months, Jun 2002 - Aug 2006
Brand Manager
Lever Fabergé, Unilever Schweiz
Ausbildung von Benjamin Cerletti
- 2 years and 1 month, Sep 2000 - Sep 2002
Media and Communications Management
University of St. Gallen
- 2 years, Oct 1998 - Sep 2000
Economics
University of Basle
Sprachen
German
C2 (Verhandlungssicher / Muttersprachlich)
English
C1 (Fließend)
Chinese
A1-A2 (Grundkenntnisse)
French
B1-B2 (Gute Kenntnisse)
Spanish
A1-A2 (Grundkenntnisse)
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