Axel Schäfer

Moderator

München, Germany

Skills

15+ years experience
Director Marketing
Marketing Director
Europe
EMEA
International Marketing
Branding
Direct Marketing
Strategic Marketing
Market Management
Market Analysis
Market Planning
Pipeline Management
integrated Marketing Communications
Enterprise Marketing Management
EMM
Customer Relationship Management
CRM
Campaign Management
Marketing Ressource Management
MRM
People Management
Kampagnen-Management
Database Marketing
Interaktives Marketing
Interactive Marketing
Web Analytics
Social Media
Marketing Automation
Demand Generation
E-Mail Marketing
Dialog Marketing
Direktmarketing
B2B Marketing
Give-aways
Collaterals
Localisation
eCommerce
e-commerce
Smarter Commerce
cross-channel
multicultural experience
empathy
Digital Marketing
Digitales Marketing
Digital Marketing Suite
Creative Cloud
SaaS
Product Marketing
Evangelist
Adobe Marketing Cloud
Metrics
DAALA
Adobe analytics
Adobe Target
Adobe Social
Adobe Experience Manager
Adobe Media Optimizer
A/B testing
multivariant testing
optimisation
conversion
Speaker
Marketingconsulting
Consulting
Entrepeneur
Unica
Coremetrics
IBM
IBM Coremetrics
marketing leadership
marketing executive

Timeline

Professional experience for Axel Schäfer

  • Current 9 years and 4 months, since Sep 2012

    Head of Strategic Marketing EMEA, Adobe Marketing Cloud

    Adobe Systems GmbH

  • 4 years and 8 months, Feb 2008 - Sep 2012

    Head of Marketing - Smarter Commerce & Smarter Cities Europe

    IBM

    Marketing leadership, market Segment Management, strategic market and marketing direction including pipeline analysis, market analysis and evaluation, press and analyst relations

  • 3 years and 3 months, Feb 2008 - Apr 2011

    Head of Marketing, Central EMEA

    Unica, an IBM Company

    Responsible for all marketing activities in Central EMEA (DACH, Eastern Europe, Middle East & Africa) and alignment with global marketing initiatives - Unica was aquired by IBM in 10/2010.

  • 11 years and 5 months, Aug 1998 - Dec 2009

    Geschäftsführer

    merchandise concepts

    Consulting, development and production of tailored and branded promotional items

  • 2 years and 8 months, Jul 2005 - Feb 2008

    Director Marketing

    European Computer Telecoms Group

  • 6 months, Feb 2005 - Jul 2005

    Freelance Consultant

    Freelance Consultant

  • 2 years and 2 months, Jan 2003 - Feb 2005

    Account Manager (DM / Collaterals / CRM) EMEA

    Pepper AG

  • 3 years and 3 months, Oct 1999 - Dec 2002

    Marketing Consultant

    OIC / Unternehmensberatung

Educational background for Axel Schäfer

  • 3 years and 3 months, Aug 1996 - Oct 1999

    Marketing & Handel

    Berufsakadmie Stuttgart

Languages

  • German

    First language

  • English

    Fluent

  • Spanish

    Fluent

Wants

Exchange in marketing management
personal inspiration
marketing visionaries
marketing leaders
CMOs
challenging opportunities // Austausch über Marketing-Themen
Inspiration
Marketing-Visionäre
spannende Herausforderungen

Interests

International Contacts
travelling
Photography
family and friends
good food
beergardens ;-)

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