Ayman Almusallam

Responsibilities: - Developed online and offline concrete marketing strategies and action plans - Monitored the performance of implemented strategies and analysed their efficiency and effectiveness - Developed and implemented various event plans; maintained a positive relation with various stakeholders, particularly with customers

Responsibilities: - Developed and implemented complete marketing plans in line with the management vision - Monitored the performance of these plans and attempted to find better alternatives

The diploma focuses on the issue of reputation and image, the role of social media and traditional media, and the way to establish a crisis-ready organisation

The master thesis focused on identifying means to integrate social enterprises into the steady-state economy paradigm through the use of mixed-method research methodology

The thesis focused on examining and analysing the perception of Saudis toward tourism and the presence of international tourists in Saudi Arabia with the help of quantitative research methodology.