Julienne Jenkins

Developed crisis communication strategies, product recall messaging, new product launch PR plans, etc. Promoted partnerships with the Boston Red Sox, the Los Angeles Angels, Tomas Scheckter of the Indy 500, and others. Worked to identify industry award opportunities, and nominated MonaVie Founder, Chairman and CEO for the Ernst & Young Entrepreneur of the Year Award in the Utah Region. Secured coverage of MonaVie in September 2009 edition of Inc. magazine. Developed PR plans to promote celebrity endorsement

Managed launch of Rewards program in 17 markets internationally (training, localization, print/fulfillment set-up); grew Rewards program membership to 40,000 members in one year; doubled Rewards member sales in the second and third quarters of 2007; developed and coordinated global monthly merchandising promotions (targeting retail, Rewards, and independent product consultant audiences); developed and implemented Rewards program marketing plan, including Friends & Family Day events, Bonus Point Days, Birthd

Coordinated and developed global marketing campaigns. Collaborated with departments across the organization to coordinate inventory, product development, labeling, etc. Worked with pricing team to develop promotions in order to meet marketing objectives and sales goals. Audited set-up of campaign materials in Lifestyle Center stores and sales offices globally. Hosted global conference calls regarding the localization of campaign materials. Worked with writers to develop text for campaign materials. Worked w

Coordinated with client partners to book Stephen R. Covey and promote The 8th Habit; developed and executed the 2005 holiday gift guide campaign; responded to national and international media inquiries, identified media contacts via media atlases, reviewed Profnets and news leads; developed product marketing and press kits; coordinated with Hope Foundation staff on charity fundraiser; developed PR plans in accordance with company goals to increase product placement of Franklin Planners in national and inter

Wrote and edited feature articles for monthly newsletter (circulation of 10,000) and e-letter, promoted the LeAnn Rimes Concert, the Utah County Fair, and Meadow Gold Dairy Day. Worked with graphic designer on posters and advertisements, updated databases, developed a marketing plan, created event schedules, press releases, bios and worked to develop media contacts.

Public Relations; Management; Family, Consumer, and Human Development