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- Idea creation, selection and allocation of new product opportunities - Develop excellent medical, scientific and commercial understanding of the market - Developing the business case with a deep understanding of all aspects including commercial model, competitive landscape, clinical and regulatory requirements - Fully accountable for products from idea generation to launch ensuring product strategy

- Strategic portfolio planning (long term) - Drive pipeline and ensure best in class "launch execution" - Commercial input in launch preparations - Define Value Added Medicine strategy.

Responsible for the Strategic Marketing activities of Fresenius Kabi’s generic product business globally. Main Tasks: • Providing strategic marketing support for Generic drugs product ensuring: - Launch support and ensuring launches of all new products as per plan. Secondary Tasks: • Collecting competitor information (products & strategies) for generic drugs in coordination with regional contacts and compiling of market strategy summaries; and recommendations of counter strategy proposals.

Is responsible for the strategic management and global marketing of the Oncology for globally. Strategic Marketing: • Develop strategic marketing plan for Oncology, taking suitable feedback and information from the market units. • Conceptualize market expansion strategies globally. Product Management: • Plan, coordinate and help with global roll out of Oncology in the regions/MU’s • Manage maintenance & growth of existing products and new product launches globally

Nephrology: Ketosteril (Keto acid) Oncology generics

Urology/ Gynaecology: Mictonorm Oncology: Local brands - Paclitaxel, Granisetron and Zoledronic Acid

Velcade (Bortezomib) / (İstanbul, Kocaeli, Eskişehir, Bursa, Malatya, Trabzon, Van, Elazığ)

Oncology products: Campto (Irinotecan) and Aromasin (Exemestan)