Baki Çırak

- Client Roster Tommy Hilfiger, Timberland, NN-Group, Daikin, Rixos Hotels, The Land of Legend, Hilal Play, and In addition to these global brands, there are many local and the first brands coming to mind of retail, textile, clothing, etc. - Worked to build a team environment with strong morale, positive energy, consultative and goal-oriented culture. - Self-motivated, self-starter, able to independently execute with minimal supervision in a fast-paced environment with rapidly changing priorities.

- Experience using Google Tag Manager with implementing scripts(Custom HTML, Custom JavaScript etc), Google Analytics. - Experienced in data management and well-versed in the use of analytical tools such as Google Data Studio, Experience with A/B and multivariate experiment tools(Google Optimize). - Proficient with Google Sheets - Experience using Google Big Query with using scripts such as SQL

Freelancer | Web Analytics - Google Tag Manager - Google Analytics - Conversion Optimization(CRO) - Google Data Studio

- Client Roster: Coca-Cola, Sanofi(Enterogermina, Pharmaton, Bisolnatur), VakıfBank(vakifbank.com.tr and other micro websites). - Performed daily testing of the website to ensure optimal levels of website functionality. - Analyzed over the website for customer ease of navigate and increased time on site. - Analyzed, identified, and helped solve problems or enhance features and functionalities. - Working knowledge of web channel marketing activities such as SEM, remarketing/retention, targeted display, etc.

- Digital Agency team management - SEO / SEA / SEM management - Re-targeting, Affiliates, Google and managing email-marketing channels - Planning of Social Media Accounts of Gedik Holding and its subsidiaries - Utilized A/B testing and multivariate analysis to improve conversion rate of website visitors - Analytics - Search Console management and weekly, monthly, and periodic reported - Take an active role in the e-mail marketing process

- Developed YouTube live broadcast banner(DoubleClick) for the Elidor brand for the first time in Turkey. - Prepared animation for all rich media(DoubleClick) and Flash banners - Developed high-quality 2D animations for Flash projects - Analyzed projects and obtained external resources if required - Ensured compliance with all project artwork and timeframe - Conceptualized new Flash applications according to clients' requirements

- Responsible for thewebsite development, animation builds and action scripting - Coordinated with designers and developers - Managed digital budgets and improvedthe performance of paid search advertising and organic search traffic. - Generated extensive digital marketing analytics including, but not limited to, trend analysis reports, subscriber engagement reports, growth reports, and ROI tracking. - Acquired 10% conversion rate while managing all e-mail campaigns

- Developed Full XML-based applications - Developed Internal game projects for clients (FinansBank) - Created Infographic animations including After Effects (Coca-Cola, TTNET)

- Performed work on all rich media and Flash banners for clients(Shell, Nokia, Miller, Telsim, Mazda, First, Eston, Elidor, E-kolay) - Communicated with all print vendors and translated designs into animations - Developed flash-based interactive web pages

- Performed work on all rich media and Flash banners for clients(TTNET, Türk Telekom, Avea, Finansbank, Milupa) - Provided animation to various Flash objects and characters - Developed Full XML-based websites

- Developed animations in flash as per client requirement - Performed work on all rich media and Flash banners for clients(Garanti Bank, TTNET, Garanti Mortgage, Turkcell) - Developed diverse interactive platforms for ” www.parkdod.com.tr” and “www.primedod.com.tr” including CSS and HTML - Corporate firms such as Nokia, Vodafone and Telsim as the only person in all of the banner campaign and all the campaigns played an active role in both project management and production of flash animated parts