Baris Diken

Reporting to the GM of Shell Fleet Solutions EUAF Cluster my responsibilities are: •Drive for maximum performance from regional resellers in Europe and support local teams on delivery: My responsibilities include; Partnership management, relationship management, indirect channel excellence activities. •Coordinate implementation and accelerated use of Salesforce in Europe and Africa • Support country teams on implementing Sales 1st behaviours, including coaching, through sharing best practices.

•To Lead a Sales Team of 6 Direct and Indirect Account Managers, •Sales of Shell Fleet Solutions Products (VIS, Partner Card, Pratik Card & Non-Fuel Related products) •P&L responsibility of +20 mil USD (Operational Profit) Achievements: •I have contributed to gaining Market Share to Fleet Solutions Team first time since 2015 two years in a row (2020,2021),

•To deliver sustainable value over 22 Retail sites, largest territory in TR, •Be responsible for sales and value maximization of Fuel and Non-Fuel Related products, Lead and Coach 3rd party stakeholders (Dealers, Retailers) to deliver outstanding Value, Operational Excellence Achievements: • Top Performer of core KPIs (2018) among the Sales organization (34 People),

Responsibilities: •Delivering Value Added Business Development Projects: -Enhancing the offer of prepaid products, Developing new projects, CVPs via the 3rd parties, •Indirect Sales Channel: Leading the change journey of “Performance Culture” (Designing & Implementing Sales Competition, Performance Tracking Dashboard) via "Premium Resellers" Indirect Sales Channel. Achievements: Designed and implemented a website for "Premium Resellers", Created "Sales Presenter" (marketing material) for "Premium Resellers

Responsibilities: • Leading a region’s full P&L of +4 mil USD, Leading Sales Teams (1 direct report), indirect channel (11 distributors operational in 23 cities 22 indirect reports), and government tender channel,

Responsibilities: VRS Project Bus. Dev. Lead: VRS (Fleet Management Product-New Market Entry) project in Oman (OM) is named as the most important lever of OM CF, to be the market leader (31% to 40% market share in 2017). • Successfully delivered VRS Project Business Readiness, VRS Project Market Entry Strategy, VRS Pricing Strategy, CVP Development, Training of Sales Team, • Leading People: Delivered a project of “Transformation of Oman Sales Operations team” which received recognition from GM East.

Reporting to the GM my Responsibilities & Achievements were: • Managing direct accounts in EU, North AF, Middle East. Setting up indirect channel and creating agent/distributor partnerships at the emerging markets of Russia, Hungary