Baris Diken

Reporting to VP Land, Aviation Fuels EMEA: •Build end to end supplier networks to utilise World Kinect Corporation’s portfolio of customers’ energy demand in EU and UK, •End to end integration of new products into the portfolio of products, •My key skills to utilise are Supply Management, Business Development, Partner Management, Pricing, Product Management, Achievements:Developed supplier networks in France, Germany, Poland, Netherlands,Ireland, Italy, Denmark, UK, with an operational profit of 30 Mil USD+

Reporting to the GM of Shell Fleet Solutions EUAF Cluster my responsibilities are: •Drive for maximum performance from regional resellers in Europe and support local teams on delivery: My responsibilities include; Partnership management, relationship management, indirect channel excellence activities. •Coordinate implementation and accelerated use of Salesforce in Europe and Africa • Support country teams on implementing Sales 1st behaviours, including coaching, through sharing best practices.

•To Lead a Sales Team of 6 Direct and Indirect Account Managers, •Sales of Shell Fleet Solutions Products (VIS, Partner Card, Pratik Card & Non-Fuel Related products) •P&L responsibility of +20 mil USD (Operational Profit) Achievements: •I have contributed to gaining Market Share to Fleet Solutions Team first time since 2015 two years in a row (2020,2021),

•To deliver sustainable value over 22 Retail sites, largest territory in TR, •Be responsible for sales and value maximization of Fuel and Non-Fuel Related products, Lead and Coach 3rd party stakeholders (Dealers, Retailers) to deliver outstanding Value, Operational Excellence Achievements: • Top Performer of core KPIs (2018) among the Sales organization (34 People),

Responsibilities: •Delivering Value Added Business Development Projects: -Enhancing the offer of prepaid products, Developing new projects, CVPs via the 3rd parties, •Indirect Sales Channel: Leading the change journey of “Performance Culture” (Designing & Implementing Sales Competition, Performance Tracking Dashboard) via "Premium Resellers" Indirect Sales Channel. Achievements: Designed and implemented a website for "Premium Resellers", Created "Sales Presenter" (marketing material) for "Premium Resellers

Responsibilities: • Leading a region’s full P&L of +4 mil USD, Leading Sales Teams (1 direct report), indirect channel (11 distributors operational in 23 cities 22 indirect reports), and government tender channel,

Responsibilities: VRS Project Bus. Dev. Lead: VRS (Fleet Management Product-New Market Entry) project in Oman (OM) is named as the most important lever of OM CF, to be the market leader (31% to 40% market share in 2017). • Successfully delivered VRS Project Business Readiness, VRS Project Market Entry Strategy, VRS Pricing Strategy, CVP Development, Training of Sales Team, • Leading People: Delivered a project of “Transformation of Oman Sales Operations team” which received recognition from GM East.

Reporting to the GM my Responsibilities & Achievements were: • Managing direct accounts in EU, North AF, Middle East. Setting up indirect channel and creating agent/distributor partnerships at the emerging markets of Russia, Hungary