Barry Enderwick

BWE helps companies discover their brand position and apply it across all marketing and product endeavors. BWE also assists in marketing strategy and planning. Example client: Education Technology Company: Currently engaged to utilize consumer research insights to create brand guidelines (brand promise, brand attributes, brand story, messaging, and lexicon) along with guiding website information architecture as well as content for an app used for classroom management and parent communication.

I ensure MZ and our subsidiaries, MZ Game Studio, Cognant, and Satori are marketing effectively and ensure that each brand story is told in the most effective way possible.

Led global customer acquisition and conversion efforts in US, Canada, Latin America, UK and Ireland. Hired and retained a high performing team that managed the visual identity of the entire brand as well as design for all efforts of marketing, brand and PR. Funnel optimization, direct response advertising, international market exploration, and brand positioning. Took Netflix from small U.S. only startup to an international entertainment brand.