Barry Enderwick

Angestellt, Partner, Kaizen Creative Partnership
San Jose, Vereinigte Staaten

Fähigkeiten und Kenntnisse

Marketing
Brand
Branding
Growth Strategy
Brand Strategy
Integrated Marketing
Email Marketing
Display Advertising
Social Media Marketing
PR
Customer Acquisition
customer conversion
Graphic Design
UX/UI Design
Social Media

Werdegang

Berufserfahrung von Barry Enderwick

  • Bis heute 12 Jahre und 5 Monate, seit März 2013

    Partner

    Kaizen Creative Partnership

  • 9 Monate, Dez. 2017 - Aug. 2018

    Principal

    Consult BWE

    BWE helps companies discover their brand position and apply it across all marketing and product endeavors. BWE also assists in marketing strategy and planning. Example client: Education Technology Company: Currently engaged to utilize consumer research insights to create brand guidelines (brand promise, brand attributes, brand story, messaging, and lexicon) along with guiding website information architecture as well as content for an app used for classroom management and parent communication.

  • 1 Jahr, Jan. 2017 - Dez. 2017

    VP Brand Marketing and Communications

    MZ

    I ensure MZ and our subsidiaries, MZ Game Studio, Cognant, and Satori are marketing effectively and ensure that each brand story is told in the most effective way possible.

  • 11 Jahre, Apr. 2001 - März 2012

    Director, Global Marketing and Subscriber Acquisition

    Netflix

    Led global customer acquisition and conversion efforts in US, Canada, Latin America, UK and Ireland. Hired and retained a high performing team that managed the visual identity of the entire brand as well as design for all efforts of marketing, brand and PR. Funnel optimization, direct response advertising, international market exploration, and brand positioning. Took Netflix from small U.S. only startup to an international entertainment brand.

Sprachen

  • Englisch

    Fließend

  • Spanisch

    Grundlagen

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