Ruven Eul

As Principal & Chief Commercial Officer, I’m overall responsible for the company’s commercial strategy, business & solution development, project delivery & resource management: •Develop & execute on the company’s commercial strategy & business plan with the management team •Drive the company’s growth by spearheading business development •Lead partnerships with our strategic partners & seek out new opportunities to bring value to our clients •Effectively manage teams, drive the personal & career development

• Commercial / Sales Force Effectiveness • Forecasting & Operating Planning • Data, Reporting & Analytics

o Leading cross-functional team for “Tendering and Contracting” (T&C) in Germany o Accountable for general Tender and Pricing strategy in close collaboration with BU Head o Identifying Contracting opportunities for GEP portfolio and negotiations with private insurances o Build up T&C market intelligence to continuously improve profitability and supporting the strategic management of BU Heads P&L o Member of Global Tender’s Network to leverage global initiatives

Workstream Lead for deploying the “Account and Order Management” module within Pfizer’s new CRM-system in Europe (5 month secondment): • Partnering with the business in multiple-countries to ensure respective business needs are captured • Partnering with x-functional BT teams to ensure correct processes are implemented • Arbitrating and removing barriers to progress • Providing feedback and alerts to Leadership team when needed • Supporting the change management process within the SMS country team

Commercial / Field Force Effectiveness Customer Facing Strategy Targeting and Segmentation Field Force Size and Structure Customer Relationship Management Systems Data Solutions & Reporting Quota & Incentives Business consultancy

Sales Operations - Quota & Incentives - ERP/CRM Systeme - Außendienststeuerung - Targeting & Segmentation - Field Force Sizing - Territory Alignment - Market Analytics (IMS-Dataview) - Vertriebs-Controlling (SAP-BW) - Strategische und operative Planung - Data Know-how und Excel-Kompetenz

Coping with a Complex Environment Managing Core Processes Managing Human Resources Accounting and Managing Value Corporate Finance Managing Marketing Formulating Strategy Specialization Modules I + II in Health Care Management Developing Your Leadership Personality

Marketing und Materialwirtschaft