Ing. Bart de Bruijn

Experienced hands-on and creative Senior Digital Product Manager, Requirements Engineer & UX/CX Design Consultant. Feels at home at the intersection of product, marketing, brand and design. | Digital Product Management | UX & CX Design | Requirements Engineering | Certified Scrum Product Owner® | Product Marketing | Digital strategy | Digital transformation |

Managing the value propositions, G2M- strategies and Customer roadmaps for Wacom ink products, the Bamboo Portfolio, software and software-delivery platform initiatives. Owning the implementation of G2M strategy and positioning across the entire marketing mix, globally. UX/CX Consultant.

Owning the value proposition & G2M for our software/services/technology portfolio and Wacom´s software-delivery platform. Managing the G2M of new products and product updates. Overseeing the implementation of the G2M strategy and positioning across the entire marketing mix, globally. UX/CX Consultant.

Managing the value propositions & marketing- and communication- strategy globally for apps, cloud services and bundles. Owning the correct implementation of the communication strategy and positioning across the entire marketing mix.

Further developing the Bamboo brand. Focusing on apps, styli and touchpads. Responsible for deploying activities to grow engagement and active usage of Wacom’s digital product portfolio.

Deploying initiatives across all marketing channels to push active usage and growing Wacom´s digital product user base. Launching and co-developing new products.

• Operational management of the Ovi Music service • Maximizing revenues, customer acquisition and retention • Project Management for campaigns, technical upgrades and the implementation of new business models • Interface to central Product Management and R&D for local market requirements • Content sourcing, sync rights and licensing • Partnership acquisition and management • Online marketing campaigns (concept development, implementation, analyses, optimization) • Managing a team of 6 people

• Management Music Services the Netherlands, Microsoft MSN, KPN, OD2. • Maximizing sales • Customer acquisition/retention • Content optimization • Labelmanagement • Projectmanagement • Online Marketing owned media • Teammanagement • Content sourcing, sync rights and contract negotiations

• Management Music Services the Netherlands, Microsoft MSN, KPN, OD2. • Maximizing sales • Customer acquisition/retention • Content optimization • Labelmanagement • Projectmanagement • Online Marketing owned media • Teammanagement • Content sourcing, sync rights and contract negotiations

Organisation which helps kicking of young artists careers by providing a stage, soundstudio, ateliers, rehearsel possibilities and a very wide range of useful contacts.

Designer, interaction designer and web developer.

Investigate and possibly design/shape the intersection between artistic concepts and recent developments in science and technology.

The HKU Interaction Design program, educates to be a pro-active multitasker in the fields of user experience, user analyses, design, ergonomics and development.