Beenish Maqsood

- Building the alliances team at Productsup with the SVP strategic partnerships - Global SI partnerships lead - Partner sales enablement across all partner types - Salesforce Commerce Cloud alliance manager

• Alliances lead for EMEA • Manage overall business relationship and accounts for EMEA with top-tier technology partners – SAP and Microsoft • Report and manage partner pipeline in EMEA • Developed first global partner program for FPX which was quoted as the best one in the CPQ industry by analysts like Forrester • Lead partner on-boarding, sales & technical enablement initiatives globally • Advise and support executive management on regional partner growth initiatives

- Lead the partner recruitment and global enablement initiatives on YaaS (SAP Hybris as a Service) - Provide subject matter expertise on YaaS - Business Development and Deal Support on YaaS - Run the local roll out programs - Be the digital transformation agent

• Lead the SAP Hybris Global Channel Programs Team • Run sales enablement for partners, especially resellers • Support global SI, ISV, Enablement and Regional GB teams to drive their revenue and certifications goals • Bring the effective and easy to use marketing, website and database programs for partners • Manage internal and external communication on behalf of Global Partner Team • Coordinate with professional services and education team on new programs and updates

- Lead the global channel operations team - Determine best practices of marketing, partner programs, website and data management solutions like Wiki & SAP PRM - Run global marketing activities and communication plans for partners - Coordinate with professional services, training and enablement teams - Support SAP Eco-system and Channel team on alignment with hybris partner eco-system - Responsible for compliance and legal checks on partners with legal team - Budget planning with the team

• Work closely with channel team globally on new programs, partner data management, & developing internal communication channels • First point of contact for all inter connected departments who need information on partners • Maintaining partner info on website and ensuring the right branding • Supporting SAP E&C teams to get better information of the hybris partner eco-system • On-boarding partners in India, Middle East and South Africa

• Recommend new gaming SDK features and assist in testing the GUI • Managed communication with clients on 5 social media channels and forums • Provided support to the mobile game developers and help them integrate the gaming SDK as part of developer relations • Managed company’s database of almost 13,000 developers through SalesForce • Performed market analysis of 5 gaming platforms to create an entry strategy for the company • Assisted team in building the first gaming ecosystem for BlackBerry worldwi

• Created content for feeds and snippets on various social media sites • Managed the company’s press releases and the outreach • Provided regular report on competitor news, market events and segmentation • Managed communication with mobile game developers through social media channels, and achieved measurable growth results • Initiated the process of presenting a monthly report on all the above mentioned activities to the management

• VP Marketing for AIESEC Pakistan Annual Corporate Networking Event 2010 • First female AIESECer from AIESEC in Pakistan to work as an exchange participant in Germany • Facilitator and trainer for AIESEC Belgium Leadership Development Seminar - BeLDS 2011 (Belgium – Mar 2011)

One of the four international facilitators for a women leadership conference (Insight Dubai 2010) at Dubai Women College (more than thirty nationalities participate in this conference/training every year). Facilitated a group of young ladies throughout the conference days. Planned and delivered sessions on various conference topics like human trafficking, autism, Shariah Laws, Women in leadership, and Child labor. Assisted the organizing committee in organizing the social events.

Prepared a detailed report on “Social Networking Trend in Pakistan and its effectiveness for the corporate world” based on data from Pakistan Telecom authorities, Internet service Provider of Pakistan and other local network providers

One of the three youth (student) representatives for Pakistan’s third Indo Pak Youth Forum for Peace – a delegation to India from Pakistan. Got 100% sponsorship from Bank Alfalah for my attendance as an international delegate in a foreign country.

Financial Economics, Managerial Accounting, Business Basics, International Trade, Organizational Development, Development Economics, Management Studies