Benedikt Björn Bagger

• MBA Thesis at Audi AG and the Chair of Strategy & Marketing of Prof. Dr. Martin Fassnacht • Topic: Identification of core drivers to enhance brand value and role of the brand in the premium automotive industry with focus on Audi AG • Grade: Summa cum laude (A+/1.0)

• Co-elaborated, implemented and executed a new global strategy together with board of management • Conceptualized and created highly relevant projects in context of the Covid-19 crisis management together with the customer insights business unit based on trend research and data analytics • Supported in planning and execution of transformational processes • Analyzed relevant global trends, societal developments and future topics based on quantitative and qualitative data analysis

My business was specialized in digital media content creation and marketing consulting with focus on advertising and entertainment. • I acquired industry leading clients, created digital media content for 60+ projects, successfully drove revenue growth and profit, developed, executed and controlled digital marketing initiatives via Google Ads & Analytics • Successfully realized 20+ projects for Nike as key client Selected clients: Nike, Coca-Cola, Top4Running, L'Oréal, Snipes, Monster Energy

• Support of key customer McDonald's • Conception, planning and execution of a national marketing campaign • Project management of marketing activations • Cross-categorial team work with other business units • Communication and coordination with agencies • Preparation of customer meetings • Preparing, processing and analyzing sales reports • Accounting Special achievements: • Fanta and Sprite Slushy Campaign 2018 • FIFA-Glass Promotion 2018 • Coca-Cola Crew Incentive 2018

• Succesfully realizing 8 events in the AGS territory • Event management, communications with agencies, on-site lead • Development, budgeting, scheduling, coordination • Communications and marketing • Cross-categorial teamwork with all brand departments realizing category specifications and directions for the events • B2B sales management for Intersport clients at two consecutive trade shows

• Film production and management for the Nike BE Store, Community Events and diverse Marketing Events • Populization of two refugee charity projects in western europe and global Nike network • B2C sales • Accounting • Product presentation

• Usage of indutry standard SEO tools • SEO for "ebay" • App testing for "Bild"-App • Cross-categorial teamwork with development and marketing departments

• Implementation of a new educational system and platform for the Logistics department • Directing and producing educational content for global use and change of the former system on a global level • Production of two image films showcasing the whole supply chain process in one of the leaders in the indutry • Conception, cinematography, editing of all media content

Master of Business Administration • Concentration in Strategy & Data Analytics • No.1 MBA program in Germany ranked by Financial Times • I was awarded with the maximum possible score (1.0/A) for my MBA thesis on the topic 'Identification of core drivers to enhance brand value and role of the brand in the premium car industry with focus on Audi AG' at the Chair of Strategy & Marketing of Prof. Dr. Martin Fassnacht • Recipient of the Otto Beisheim Scholarship

Special achievements: I was awarded with the maximum score (1.0 / A+) for my BA-thesis with the topic 'The influence of brand strength in the transition of the premium automotive industry to electric mobility' at the chair of marketing from Prof. Dr. Harald Rüggeberg. Amongst the Top 10 Business Schools in Germany (ranked 9th place) - Wirtschaftswoche Ranking 2020 Specialisation in Global Supply Chain, Operations and Marketing Management (major)

First Class B.A. in "Digital Film Making" • Marketing concepts and business planning • Project management • Copyright and license contracts • Media theory • Communications • Film history • Production of documentary films • Digital media studies and more