Bengt Andersson

My privately owned business were I consulted in sales and marketing. Three main clients: ACT Kern GmBH - Business Development of advnced displays in Sweden; J.A.R.M Collection - generating PRs for a furniture whole saler; Network Innovation - running events for Epson and Wacom.

Nordic PM for Computer Display and DVD devices. Partially involved in launching VAIO in Sweden.

During the launch of LCD-displays developed sales to banks, insurance companies and stock exchange companies. A direct approach with indirect sales (dist + dealer).

Sales and marketing responsible for Sony computer displays. Mainly High-end Trinitron CRTs but also launch of a consumer line of CRTs

KAM for graphic / Mac / CAD dealers, ensuring sales through and creating activites eg Open houses. Project owner for big exhibitions for graphic / photo end users. Nordic Datadistribution has been merged with bigger distributors and has acted under: Manora, PC Lan, Scribona and tech Data. The "graphic team" from PC Lan are part of Network Innovation today.

Account manager for Mac-customers as commercial agencies, print houses, repro houses etc

In my territory responsible for all sales actions. Direct sales to system integrators; indirect sales via dealers; implimentation of products at construction level, ensuring standardisation of "our" products.

Evening classes in: writing commercial texts writing PRs

Intence evening studies for 2 years parallell to work. main subjetcs: Marketing managent Business law International trading Creation of business plans Business games