Benjamin Feige

Focus: • Relaunch preparations and review, continuous blog optimization in case of ranking losses and identification of new topics with high conversion-potential • Integration (via IT) and maintenance of structured data: loyalty program, FAQ, breadcrumbs, etc. • Suggestions for UX-optimizations and the customer journey Stakeholder for content custom GPT's to reduce workload for the Content team and making their work more time-efficient

Complete SEO-optimization of: • artnight.com Focus • Building a completely new blog that achieved numerous #1 rankings for generic terms such as “mixing colors.” • Improvement of rankings of the strongest keywords, such as “painting class Berlin” and “painting class Frankfurt,” through on-page measures like meta-tag optimization, improved internal linking, and enhanced content.

Focus: • Expansion of the Caseking blog and responsibility for its strategic direction. • Achievement of numerous relevant #1 rankings, e.g., for “system requirements for game XYZ,” while simultaneously promoting key products. • Initiation of a comprehensive re-categorization of product categories, resulting in improved and more relevant rankings for both existing and newly created categories (e.g., refined subcategories for graphics cards, improved CPU category structure).