Robert Mitkow

Leading SEO & ASO strategy and execution for Samsung Apps & Services across 20 markets globally

- Support with global search strategy creation and managing activation for 7 priority GSK Consumer Healthcare brands. - Search governance roll out of the strategy across 20+ EMEA markets, which involved training local GSK brand teams, as well as coordination of multiple local GroupM teams.

- Part of an international SEO team, crafting end-to-end search strategies and executing them across some of MediaCom's global clients. An important aspect of my job was integrating organic search with the brands' other digital channels, as well as the wider media and communications strategy. Industry experience includes pharmaceuticals, FMCG, insurance and consumer electronics. - Account, project management and day-to-day contact for 10 GSK brands across 10 markets in the Nordic and CEE regions.

Found is an award-winning digital marketing agency based in central London. I was part of the SEO team, working on a wide range of clients including SMEs, consumer brands and Fortune 500 companies.

As a Business Development Intern, I was in charge of activities that aim to drive conversions, and ultimately maximise revenues. My role also involved identifying business opportunities for further expansion and increasing market presence. Throughout the first half of the internship, I was a member of the Online Marketing team, where my efforts were focused on Search Engine Optimisation.

- Development, creation, analysis and optimisation of Integrated & Digital Marketing Campaigns; - SEO - advanced link building & link bait; - Social Media Marketing - increasing brand awareness and customer retention; - Content Management - Conducting competitor research; - Relationship building with influential webmasters; - Web PR activities

- Internship at the largest bank in Central and Eastern Europe. - Assisting staff in assessing general condition of businesses and their eligibility for loans; credit risk assessment. Two weeks of gaining experience in different bank departments (Retail Banking and Customer Service, Private Banking; Financial Operations).

- Internship at a wine importing firm. Liaising with customers & suppliers. - Working with a sales manager on monitoring sales and promoting products.

- Work experience with a wholesaling firm from the construction industry. - Making and receiving orders, translation, administrative tasks.

Principles of Organisation & Management; Research Methods in Management; Qualitative Research Methods; Intellectual Capital & Competitiveness; Digital Business; Innovation: Management & Policy

Marketing Communications & Online Marketing; Sales Management; Logistics; HR Management; ERP Systems (SAP); Consumer & Commercial Law; International Finance; Logistical Finance

Economics; Managing People. Finance & Marketing; Quantitative Methods; Business Law; Web Design for Business; Learning & Skills Development for Business; Strategic Management; International Marketing; Retail Marketing; Research Methods; Intercultural Management; Research Skills