Bernhard Prüger

Leading Monotype’s marketing team in EMEA. Generate highly qualified leads, align sales and marketing, and increase brand awareness in the core markets. Using the latest Mar tech to scale, automate and track success.

Responsible for product marketing in the «Data Centre» business unit. Led field marketing team in France and Americas. Traditionally B2B software vendor to transform into an appealing tech company.

Built and led the Marketing team including content, design, digital marketing, events to create growth through various start-up stages and built an iconic product brand.

Helped to built new business unit for temporary and independent IT professionals. Consulted and trained internal team in research and social recruiting. Created content like white papers, how-to's, and managed internal communication.

Developed and managed marketing plans for distributing professional consulting service to local small businesses. Created unique and focused educational inbound marketing content. Created standard marketing collateral and sales enabling tools such as brochures, data sheets, flyers, videos, briefs, white papers, etc.

Managed projects for individualized web booking engines for leading Austrian tour operators. Collaborate with clients and web developers to deliver innovative digital solutions in line with client objectives.

As a freelance Digital and IT Consultant, I worked for Austrian social insurance, software companies, banks and tour operators in behalf of T-Systems. Developed web applications in ASP.net, PHP, HTML, CSS. Designed and programmed databases on SQL basis.

Digital Branding and Engagement | Reputation Management in a Digital World | Buyer Behaviour and Analysis | Strategic Brand Management | Online Marketing Strategies