Jens Lappoehn

Building a company for the development, implementation and sale of digital and data-based products and solutions across all Volkswagen Group brands and regions.

In charge of the corporate start up Telefónica Germany NEXT GmbH as a 100% subsidiary of Telefonica OHG using Big Data analytics and the Internet of Things to empower businesses with data driven insights. Responsible for P&L, development of data driven business models and solutions, data analytics, go-to-market and sales. Addressing various industry segments, e.g. public and private transportation, aviation, automotive, retail.

Responsible for commercial planning and performance management across all P&Ls, channels and brands, definition and implementation of omnichannel strategy, shopper and trade marketing, sales and service support, commission management. Leading digital / retail transformation initiatives. 2014 (6 month): Telefónica’s consumer unit lead in the merger project between Telefónica and E-Plus,

Responsibility for all mobile product lines. Management of new customer acquisition, development of products and propositions, definition of marketing shouts and campaigns. Sales steering across all offline and digital channels, incl. management of subscriber acquisition costs, commercial margin and customer lifetime.

Responsible for all marketing disciplines, including brand creation and management, new and existing customer management, online business, media-planning and retail marketing.

Responsible for leading strategic projects, M&A activities and strategic planning. Programme management for the re-structuring programme together with the private equity company KKR to prepare the successful sale to AVAYA

Marketing, Innovationsmanagement. Psychologie