Berta Menéndez Rodríguez

Lead of the Spanish content team. SEO strategy execution and high quality SEO optimized content creation. Help defining future SEO & content strategies. Monitor and create reports on SEO strategy.

UnlockYourBrain is a German startup devoted to app development for microlearning through the lockscreen of the smartphone Responsible for developing and implementing online marketing strategies and programs to increase customer acquisition, engagement, retention and conversion rates at key consumer touch points. E-mail, SEM and SMM campaigns, as well as PR. Budget control and campaign tracking. Monitor ROI goals on all online marketing initiatives and adapt accordingly.

Manage corporate marketing overseeing a €10 million budget. Marketing plan design and implementation, worldwide online and offline campaigns (ATL and BTL), analysis of campaign performance and recommendations for optimization and future enhancements, brand identity building, PR, market segmentation, promotional and corporate communication materials, event planning, product launches, search for opportunity actions, team leadership, management of external multinational agencies.

Realization of corporate and institutional shortfilms.

Commercial support to Spanish companies. Market research and analysis, macroeconomic and fiscal studies, organization of commercial missions and trade fairs. Foreign trade, local legislation and local market consultancy. Press releases.

Digital Marketing