Bhagiradh Sista

Digital Business Integration Consultant with profound experience with a clientele of multiple industry groups - Banking, Financial Services, Oil & Gas, E-Commerce, Life Science, Automobile. Core competencies comprise Product Management, Project Management and Program Management in an Agile environment. Drove multiple design think-tanks, client/customer interviews and focused-group discussions to derive user personas, moments that matter and crafted to-be digital customer journeys.

Campaign measurement analyst: * Campaign measurement process under campaign management * Classification of campaigns for efficient segmentation through Clustering techniques * Involved in data mining and modelling techniques (regressions) using SAS and R Programming * Used Visualization tools - Tableau and Slemma for making custom dashboards (restricted to project usage)

Web application developer in Microsoft Technologies. Was part of Avanade, a JV between Microsoft and Accenture. Microsoft certified professional developer (MCPD) for * Web Applications * Silverlight 4.0 * Windows Phone * Microsoft Azure Microsoft Certified Solutions developer (MCSD) for * Web Applications 4.0

International Business, Digital Marketing, Strategy Management, Marketing Analytics, IT Strategy