Bianca Amorim dos Santos

Working at the intersection of Product, Marketing, and Customer Success to improve customer activation, engagement, and advocacy for a B2B SaaS climate platform serving enterprise customers across banking and insurance. • Built the Product Marketing function from scratch, developing positioning, messaging, customer narratives, and go-to-market initiatives. • Conducted customer, market, and competitor research, including Voice of Customer interviews, and translated insights into product improvements, mes

Supported Product and Marketing teams with user research, customer engagement initiatives, and product adoption strategies. • Conducted user research and market analysis to understand customer needs, behaviours, and sustainability motivations. • Built customer personas and translated insights into product recommendations and messaging. • Supported the planning and execution of customer engagement campaigns, including app-based challenges and activation initiatives. • Analysed user behaviour, engagement data

Expanded my background in communications and digital strategy with UX research, product thinking, and user-centered design methodologies. • Conducted user research, interviews, and usability testing to identify user needs and improve digital experiences. • Created personas, customer journeys, wireframes, and interactive prototypes using Figma. • Applied design thinking methods to connect user problems, product decisions, and business goals.

Led communication strategy, digital projects, and client relationships for international organisations. • Managed client accounts, translating business goals into communication strategies, messaging, and digital experiences. • Developed brand narratives, website content, campaigns, and customer-facing materials. • Led stakeholder interviews and workshops to uncover needs and align communication strategies. • Managed cross-functional teams including designers, developers, writers, and external partners. • De

Developed and executed communication, content, and digital strategies for clients across industries. • Created websites, campaigns, presentations, and digital content aligned with client goals. • Conducted research and audience analysis to support messaging and positioning decisions. • Coordinated content production across copywriting, design, video, and digital channels. • Managed client communication, timelines, and project delivery.

Supported communication projects across branding, content creation, and digital strategy. • Produced written, visual, and multimedia content for client campaigns. • Supported website projects, research, and communication planning. Promoted to Account Manager after four months.

Supported global communications initiatives, developing campaigns and content strategies for an international audience. • Planned and executed the global communications campaign for International Volunteer Day, adopted by 90+ partner organisations. • Developed messaging frameworks, content calendars, and social media materials shared by 20+ UN agencies. • Improved content workflows and contributed to a 167% increase in organic website traffic.

Supported international training programs, stakeholder coordination, and research initiatives. • Supported the organisation of international events and training programs with participants from governments and institutions. • Conducted research on compliance and anti-corruption topics in Latin America.

Developed storytelling, interviewing, and production skills in a fast-paced media environment. • Produced daily television news content, coordinating reporters, interviews, technical teams, and live broadcasts. • Identified compelling stories, interviewed diverse stakeholders, and translated complex topics into audience-focused narratives. • Managed cross-functional collaboration under tight deadlines.

Supported corporate communications and marketing initiatives in a complex B2B environment. • Coordinated the company’s annual report production in Portuguese, English, and Spanish. • Managed corporate events with 1,000+ participants, coordinating internal teams, external partners, and media relations. • Supported content production, communication planning, and stakeholder engagement initiatives.