Birgit Schmidt

Planning of annual budget, evaluation of revenue drivers and identification of target group specific potentials, steering of projects for identification and realization of growth opportunities (i.e. integration of personalized recommendations in newsletter, customer acquisition, customer lifecycle trigger communication)

Consolidation of annual marketing plan based on company's strategy; responsibility for globally aligned management reporting, development of mobile management reporting (Roambi); target figure and business case development; compilation of KPI sets; generation of business and marketing insights; analysis and optimization of marketing campaigns; marketing controlling; steering of interdisciplinary project teams; steering of internal innovation initiative

Conduction of strategy and management projects for clients in tourism and transport sector; development of positioning strategies based on market analysis; composition of sales and commission systems; auditor for service quality; business case development; target group and geomarketing (GfK RegioGraph); destination development and destination marketing; implementation support; bid proposal management

Realisation of B2B and direct marketing campaigns focused on acquisition of travel agencies; assistant management of Star Alliance events; content management of Dutch Lufthansa homepage for distribution partners; budget control over related marketing projects; optimisation of internal processes

Assistant to the head of the marketing department; providing advise to professionals of hospitality industry and gastronomy

Master thesis: "Measurability of added value of organizational intercultural competence: Basic approaches and indicators"

Tourism and Environment, Cultural History, New Technologies in Touristic Commercialisation