Björn Heinzinger

Corporate business strategy, M&A activities including evaluation and integration. Products included medical devices (breast pumps) and baby care articles sold in retail and hospital. Brands included Medela and bibi.

Strategy consultancy projects for small sized companies and start-ups. Education Masters in Digital Marketing.

Global launch of Medical device, creation and implementation of launch, marketing, sales, pricing and commercial strategy. Digital marketing and international trade show strategy. Business development. key opinion leader management.

Management and co-ordination of a region for a portfolio of Rx, OTC, FMCG and Medical devices. Responsibilities included sales and budgeting for the region, management of the commercial, promotion and marketing activities of distributors and subsidiaries, co-ordination of operation activities such as registration, market access, production planning, new product development etc. Business development and strategy. Achieved double digital growth in sales and profit.

Management of all sales, marketing and administrative activities from the Irish office including key opinion leader and trade show Management. Double digit growth achieved.

Thesis Topic: Digital marketing opportunities for prescription drugs that have been switched to over the counter drug status, to meet the needs of the informed and self-medicating patient, as a cost cutting method for the global healthcare sector.