Bob Madaio

Lead the team responsible for marketing the Hitachi Data Systems data center virtualization product portfolio, including unified and virtualized storage systems, compute platforms and networking product porfolio.

Drive the message and marketing program into application markets (ORCL, SAP, MSFT), vertical markets (Healthcare), solution areas (video surveillance) and with our Global Alliance Partners (Accenture, Atos, CSC, Capgemini, etc.)

Lead EMC's multi-faceted Technology Alliance with Microsoft.

Align cross functional marketing efforts into, and with, partner organizations; primarily focused on EMC's strategic alliance with Microsoft

Coordinate cross-company offer development, value propositions, and messaging/positioning content in support EMC's strategic alliance with Microsoft

Responsible for the coordination of EMC’s go-to-market efforts focused generating market awareness for EMC's backup and archiving technologies, offering thought leadership on archiving and backup methodologies and how EMC can solve customer challenges with its hardware, software and services offerings. Involved the coordination of multiple product lines into a cohesive message and strategy.

After joining EMC as an Associate Competitive Analyst, I was continually promoted within the Competitive Intelligence function until the point I was running the team as its Senior Manager. I directed a team of Analysts that acted as the centralized competitive intelligence engine for the company.

Spanish Minor