Borka Hajdin

Helping GridSphere bring energy solutions to life with a mix of strategy, creativity, and hands-on marketing support. Key contributions: Shaping the marketing strategy to set a clear direction for growth. Writing website texts that make complex solutions easy and engaging to understand. Supporting fairs and events with content and materials that spark interest. Building social media presence to connect with the community and raise visibility.

Leading marketing and investor communications for a pre-seed startup pioneering drone-kite technology for maritime decarbonization. Responsible for social media strategy, storytelling, investor outreach, fundraising preparation, and the creation of pitch materials and company documentation. Supporting business plan development and visibility efforts to attract partners and early-stage investors.

Role: Creating an overall marketing strategy and overseeing all in-house and agency marketing activities. Lead generation - Build consistent lead generation channels. Content Marketing Strategy - Improving overall website experience, writing blog, social media and website content, improving SEO. Social Media Marketing - Developing a social media plan for crucial channels to enhance social media efforts. Project Management - Coordinating different marketing departments and planning marketing campaignes.

Role: Social media strategy - Creating overall social media strategy for strategically most important channels and executing it Content marketing strategy - Improving overall content strategy, SEO and finding collaborations Email marketing - Growing email customer base and connecting and reconnecting with the existing subscribers Lead generation - Build consistent lead generation channels Brand awareness - positioning CyanoGuard as an internationally recognizable brand within the gold mining industry

I helped SMEs across a number of European countries succeed in their: Social media presence Brand awareness Content strategy Lead generation WordPress management

Role: Content strategy, content writing and editing. Campaign design and management. Social media presence growth for brand awareness and quality lead generation. Graphic design for blog posts and social media. Email marketing, newsletter design and editing. Webinar and online event organization and execution.

• I brachte dem Restaurant eine humanere und zielorientierte Einstellung in das Restaurant, verbesserte ich die Kundenzufriedenheit und bindung erheblich, was auch zu einem besseren Umsatz und Kundenwachstum führte. • Ich habe eine effektive Kommunikation zwischen FOH und Küchenpersonal sichergestellt, damit alle Abläufe reibungslos verlaufen. • Ich war voll verantwortlich für die Bargeldabwicklung und täglichen Bargeld Abrechnungen.

• Aktualisierung der Kundendateien und Abgleich von Konten. • Bearbeitung aller wichtigen Besucher anfragen und Unterstützung vor dem Verkauf. • Termine telefonisch buchen und Kundenanfragen nachverfolgen.

Business plan writing, Social Media Marketing strategy, Erstellung und Verwaltung von Websites über die wichtigsten CMS-Plattformen, Webseitenauswertung auf Basis von Standardmodellen, SEO Theorie und Implementierung, Content-Marketing-Strategien, Prinzipien und Strategien von Google Ads.

International Finance, Analyse und Planung, Betriebsmanagement, Buchhaltung, Mathematische und statistische Analyse, Strategisches Management, Geschäftskommunikation in Englisch. Meine Abschlussarbeit war eine gründliche Studie mit dem Titel „Gemeinnützige Stiftungen in der Republik Kroatien“.